6/11/2023 0 Comments Clean email listsIf you're having major issues with email deliverability, there's a solid chance that invalid or fake emails play a role.Ĭustomers will sometimes use fake emails to try to generate extra coupon codes or to take advantage of offers without actually using their real information to sign up for an email list. Here are the five easiest ways to maintain an up-to-date and relevant email list for your business. Some tools will work quietly in the background, and some things you'll need to act on at different points throughout the year. Keeping your email list up to date requires the right tools and strategies. That means users who want to see your emails won't see them. If enough people take that route, your emails can get sent straight to spam folders for other users too. In fact, that can push you into a higher-priced bracket on the email marketing software you use, and people might even report the email as spam instead of taking the time to unsubscribe. There's no point delivering messages to users who don't want to receive them. And some customers will only sign up for your email list for first-purchase offers or lead magnets and not purchase ever again (if they even did the first time). Over time, there will be natural churn in your business. And managing your email list is an important part of that. Growing your email list ensures that everyone who wants to hear from you is able to. Why it's important to keep your email list updated Here we'll look at some easy ways to keep your email list up to date. While a big list of subscribers is great, quality can be equally as important as quantity. If you're focused on building your email list, it's easy to forget that you need to maintain that list.
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